IGRAPHI LLC · Strategic Design Studio · Washington, DC
Communication Systems for Global Organizations
We design the visual language that helps the world's most important institutions make complex ideas understood — and acted upon.
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World BankPAHO / WHOGFDRRIDBIMFWorld AIDS DayUniversal Health DayWRCWhite HouseUSAIDWorld BankPAHO / WHOGFDRRIDBIMFWorld AIDS DayUniversal Health DayWRCWhite HouseUSAID
About the Studio
Design that clarifies, connects, and produces results
25+
Years in design & communication
17+
Years supporting World Bank
5
Major global institutions
IGRAPHI LLC is the strategic design practice of Vladimir Herrera — a Creative Director with over three decades inside the world's most complex institutions.
We don't produce decoration. We build communication systems: brand architectures, knowledge products, campaign frameworks, and event identities that hold up across languages, regions, and stakeholder audiences.
Our clients operate where precision and credibility are non-negotiable. That is the environment we were built for.
Strategic Communication · Institutional Scale
Designing the visual systems that move international policy forward.
Selected Work
Stories of Strategic Design
Full Portfolio →
GFDRR / WBG
Disaster Risk & Resilience
Executive & Donor Communication · Event Systems · Campaign Design
Knowledge Products · Visual Systems · Policy Communication
→
What We Do
Four disciplines. One integrated system.
01
Executive Presentations
High-stakes leadership decks, board briefings, and ministerial presentations — designed to communicate authority and clarity to decision-makers at the highest level.
World Bank · GFDRR · IDB · IMF
02
Reports & Publications
Annual reports, policy documents, technical manuals, and knowledge products — structured for global institutional audiences across regions and languages.
PAHO/WHO · World Bank · GFDRR · IDB
03
Campaign & Event Systems
End-to-end visual identity systems for international conferences, summits, and public health campaigns — from concept to global deployment.
WRC · World AIDS Day · Universal Health Day · PAHO/WHO
04
Strategic Visual Storytelling
Data visualizations, infographics, analytical maps, and narrative frameworks that transform complex institutional data into compelling communication.
IMF · World Bank · GFDRR · The White House
Organizations We've Partnered With
World Bank
PAHO / WHO
GFDRR
IDB
IMF
The White House
USAID
In Their Words
What our partners say
"
"Vladimir is the best creative person I have encountered in my years of working in marketing campaigns. The originality of his designs is one of his best assets. He works well even under short deadlines."
Rita Moreno
The Media Network
"
"Vladimir is a very creative and innovative professional. He always brought new and fresh ideas to the team. As a branding consultant, we worked together on the development of the new PAHO/WHO brand."
Denisse Romero
PAHO Corporate Communications Specialist
"
"His ability to visualize and put into design what is in the mind of clients, supervisors and peers is amazing. I believe Vladimir is one of the most creative and resourceful professionals in his field."
Luigi Buitrago
Panamanian Consulate
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Full Portfolio
Selected work includes event branding, executive decks, donor communications, publications, and visual systems for global development and public health teams.
Executive presentations
Leadership-ready decks, donor meetings, technical sessions, and conference presentations.
Selected Presentations
Global Summit
Donor Briefing
Keynote Slides
Board Strategy
Reports and publications
Complex documents turned into polished, readable, brand-aligned knowledge products.
Selected Publications
Annual Report
Policy Brief
Technical Manual
Impact Study
Campaign and event systems
Visual identities, toolkits, social assets, banners, signage, and coordinated communications.
Selected Campaigns
Global Summit
Conference Identity
Toolkit Design
Event Signage
Strategic visual storytelling
Data, policy, and technical content transformed into clear visual arguments.
Selected Visuals
Data Visualization
Policy Infographic
Analytics Map
Dashboard UI
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Brand Identity · Event Systems · GFDRR / World Bank
World Reconstruction Conference
The Challenge
Since 2011, the World Reconstruction Conference has gathered international stakeholders — governments, NGOs, multilateral bodies, and the private sector — to advance discourse on resilient recovery from disaster. The visual system needed to represent complex themes of recovery, resilience, and long-term rebuilding on a global stage, across multiple years and conference editions.
The Outcome
A comprehensive, multi-year brand identity that positioned WRC as a premier global knowledge forum. The visual system — spanning print, digital, environmental, and event materials — established a recognizable and authoritative presence reinforcing the conference's role in the global resilience agenda.
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Identity System · Publications · Global Health
PAHO / WHO Institutional Rebrand
The Challenge
The Pan American Health Organization needed a cohesive visual identity capable of representing one of the world's most trusted public health institutions across all media, languages, and regions of the Americas.
The Outcome
A comprehensive institutional brand system: new visual identity, brand guidelines, publication templates, campaign frameworks, and digital assets — giving PAHO/WHO a unified, credible visual voice for the next decade of global health communication.
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Knowledge Products · Visual Systems · IDB / IMF
Development & Finance Communication
The Challenge
The Inter-American Development Bank and International Monetary Fund require publication and presentation systems that translate complex economic research, policy guidance, and institutional data into clear, credible, and visually authoritative knowledge products — for audiences ranging from finance ministers to field practitioners.
The Outcome
Comprehensive visual systems spanning annual reports, policy briefs, technical manuals, and impact publications — each designed to carry institutional authority while making complex development finance content accessible, consistent, and compelling at a global scale.
AI Project Estimator
The brief tells part of the story. The file reveals the real work.
Upload source files, describe the scope, and see how the estimator uncovers the hidden effort — the redesigns, the rewrites, the alignment work — that separates a rough brief from a polished deliverable.
I built the estimator because institutional teams often discover the real complexity too late. Upload source files, review scope, and get a proposal-ready price range — without a call.
How it works
Enter contact info → describe the project → upload files (optional) → get a 3-tier price range and AI-drafted proposal.
Drag and drop files here
Text is extracted locally — files never leave your device
Ready to estimate
Fill in the form and click "Analyze Project Scope" to get your 3-tier pricing estimate.
Prepared for mission-driven organizations, international institutions, and development agencies. Rates are indicative and subject to scope and timeline.
Tier 1
Leadership & Advisory
Time-based consulting · framing the work
Senior Creative Direction$120–150 / hr
Art Direction$100–120 / hr
Consultancy & Advisory$150 / hr
Daily Rate$800–1,200 / day
Tier 2
Knowledge Products
Complex data · compelling deliverables
Publication & Report Design$650–900 / pg
Infographic Design$700–1,400 ea
Executive Presentation$90–120 / slide
Presentation Templates$2,000–4,500
Tier 3
Brand & Digital
Visual foundation · scaled across channels
Branding & Visual Identity$4,000–9,000
Digital Campaign Assets$250–600 ea
Image Processing$180–400 ea
Motion Graphics / Video$2,000–6,000
Procurement & Contracting
Easy to procure. Ready to deliver.
iGraphi LLC is structured to support institutional teams that require clear scopes, compliant proposals, vendor documentation, and professional delivery. We make it easier for organizations to move from need to contract to finished work.
Start a Creative BriefRequest Procurement SupportView Portfolio
Built for Institutional Contracting
We understand how institutions get work done.
Institutional projects often require more than creative skill. They require clear documentation, responsive communication, structured scopes, compliant quotes, and an understanding of how procurement teams work. iGraphi LLC is prepared to support that process with clarity and professionalism.
We understand the process.
iGraphi LLC is familiar with institutional workflows, including requests for quotes, formal proposals, vendor onboarding, purchase orders, contract review, and documentation requirements.
We can provide the paperwork.
Vendor registration materials, business documentation, capability information, scopes of work, quotes, invoices, and supporting documents can be provided directly to authorized procurement or contracting staff.
We are easy to onboard.
We work with direct quotes, RFQs, RFPs, purchase orders, vendor agreements, and consultant-style engagements depending on the client's internal process.
Flexible Procurement Paths
We adapt to your procurement process.
Direct Quote / RFQ
Direct Quote or RFQ
For clearly defined design, presentation, publication, campaign, or digital deliverables, iGraphi LLC can provide a written quote based on scope, complexity, timeline, and required outputs.
Formal Solicitation
RFP or Formal Proposal
For competitive or formal solicitations, iGraphi LLC can prepare a technical and financial proposal aligned with the client's instructions and submission format.
Supplier Onboarding
Vendor or Supplier Registration
For institutions that require onboarding before a purchase order or contract can be issued, iGraphi LLC can complete supplier forms, questionnaires, and vendor documentation requests.
Ongoing Engagement
Retainer or Advisory Support
For teams that need ongoing senior design direction, iGraphi LLC can support monthly, project-based, or deliverable-based arrangements depending on procurement rules.
Documentation
Vendor documentation available on request.
To protect sensitive business information, iGraphi LLC does not publish confidential vendor documents publicly. Documentation can be shared directly with authorized procurement, finance, legal, or contracting staff as required.
Legal business name
LLC documentation
Washington, DC business jurisdiction
Tax documentation, as applicable
Capability statement
Portfolio and relevant samples
Quote or fixed-fee estimate
Scope of work
Project timeline
Invoice
Banking or payment details, shared securely
UEI or vendor documentation, if applicable
References or prior institutional experience
Insurance or compliance information, if required
Services
Services institutions can procure.
Strategic Communication Design
Executive Presentations & Pitch Decks
Institutional Reports & Publications
Proposal & Tender Document Design
Brand & Visual Identity Systems
Campaign & Event Communication Systems
Digital Tools, Estimators & Web Interfaces
Training, Facilitation & Advisory Support
Retainer-Based Design Direction
Complex Environments
Designed for complex review environments.
iGraphi LLC supports projects where communication materials must align with brand standards, simplify technical content, respond to multiple reviewers, and speak clearly to global or multilingual audiences.
Experienced with international development and public-sector communication
Comfortable with complex content, technical reports, and policy narratives
Able to translate dense material into clear, decision-ready design
Prepared for multi-reviewer workflows and institutional feedback cycles
Focused on practical delivery, not just visual polish
Able to support both creative execution and strategic communication structure
Scoping
What helps us scope faster.
A clear starting package helps us respond faster and price more accurately.
Project type
Draft content or source files
Expected deliverables
Format requirements
Brand guidelines
Timeline or deadline
Number of reviewers or approval steps
Required submission format
Procurement path, if known
Budget range, if available
"The brief describes the need. The files reveal the real complexity."
Institutional Systems
Working through institutional systems.
Some organizations require suppliers or consultants to register through external procurement systems before contracts, purchase orders, or solicitations can be issued. iGraphi LLC can work within these processes when required.
The following are external systems managed by their respective institutions. iGraphi LLC does not host or manage these portals.
Choose how you’d like to kick off your project. Walk through our guided brief to help us understand your goals, or upload an existing brief if you already have one.
Guided — 9 steps
Build a Creative Brief
Walk through a structured set of questions. Takes a few minutes. Great if you’re starting fresh or want to think through your project clearly.
Quick — Upload
Upload an Existing Brief
Already have a brief, RFP, or project outline? Upload it directly along with your contact info and any notes you want to include.
Step 1 of 9
Let’s start with you.
Basic contact information so we can follow up.
Step 2 of 9
What type of project is this?
Select the category that best fits. You can refine later.
Step 3 of 9
Give your project a name.
A working title and brief description helps us orient to the work.
Step 4 of 9
Who is this for?
Understanding your audience shapes every design decision.
Step 5 of 9
What does success look like?
Define the goal so we design toward the right outcome.
Step 6 of 9
What should it feel like?
Select any visual directions that resonate. You can choose multiple.
Step 7 of 9
Timeline and budget.
Even a rough sense of scope helps us plan appropriately.
Step 8 of 9
What deliverables do you need?
Check all that apply. We’ll confirm exact specs during the proposal.
Step 9 of 9
Anything else to include?
Upload supporting files and add any final context before submitting.
Drag & drop files here, or click to browse
PDF, Word, PowerPoint, Excel, images, ZIP — up to 10 files
Your information is used solely to respond to your project inquiry. We do not share or sell your data.
Quick Upload
Upload your existing brief.
Share your brief, RFP, or project outline and we’ll get back to you with next steps.
Drag & drop your brief here, or click to browse
PDF, Word, PowerPoint, Excel, ZIP — up to 5 files
Your information is used solely to respond to your project inquiry. We do not share or sell your data.
iGraphi Design Studio
Visual Intelligence.
A vibrant brand identity system for a strategic design and visual storytelling studio serving mission-driven organizations worldwide.
01
Brand Strategy
The foundational principles, tone, and messaging that define iGraphi.
The Slogan
"Transforming ideas into impactful design."
Brand Tone
Vibrant, energetic, creative, and playful. iGraphi communicates imaginative design solutions with approachability while retaining high-end visual execution.
PlayfulVibrantEnergeticApproachableCreative
The Rabbit Motif
The rabbit represents agility, intelligence, and boundless energy. For iGraphi, it is a smart, playful design mark — fast, memorable, and full of character. It avoids feeling overly corporate, standing instead as a striking hallmark of creative vibrancy and strategic precision.
02
Logo System
Primary marks, lockups, and clear space rules.
Primary — Horizontal
IGRAPHI
Transforming ideas into impactful design.
Stacked — Dark
IGRAPHI
Transforming ideas into impactful design.
Icon Only
03
Color Palette
A vibrant palette built around the primary red, balanced by energetic accents.
iGraphi Red
#ED1C24
RGB 237, 28, 36CMYK 0·98·91·0
Cobalt Blue
#4361EE
RGB 67, 97, 238CMYK 72·59·0·0
Sunny Yellow
#FFBE0B
RGB 255, 190, 11CMYK 0·25·96·0
Mint Green
#06D6A0
RGB 6, 214, 160CMYK 70·0·50·0
Deep Midnight
#111827
RGB 17, 24, 39CMYK 75·61·47·69
Usage Ratio
40% Neutrals
25% Dark
04
Typography
Expressive, elegant, and highly readable type pairing.
Primary Display
Playfair Display
Aa
Used exclusively for large headlines, presentation titles, and report covers. Provides editorial elegance that contrasts beautifully with the vibrant palette.
