The Sendai Dialogue required a brand that could hold its own from a printed knowledge note to the event stage. Three distinct systems were each built to full application — so the client chose on evidence, not faith.
A complete brand system for a high-level ministerial event — three concepts, each applied across every surface, letting decision-makers choose on evidence.
A mobile-first service concept designed against a World Bank jobs priority — from research to a working interactive prototype.
Strategy, craft, and institutional judgment stay human — built on 25+ years of hands-on mastery of the Adobe Creative Suite. To move faster and take on more without lowering the bar, I pair that craft with today's leading AI systems. The result is donor-grade work delivered with the speed and capacity of a full studio.
You'll have a number the same day you write — not after a discovery call.
Something important is due and the design isn’t ready.
For a presentation that has to win the room — a board deck, a donor pitch, a ministerial briefing.
Annual reports, policy documents, and flagship publications — organized so people actually read them.
Every enquiry gets a real answer the same working day — the scope I’d recommend, the fixed fee, and an honest yes or no on your deadline.
If it isn’t clearly better than what you brought me, you don’t pay. You keep the files either way.
Ongoing monthly support is also available. Ask.
After years working with global institutions, I have learned that the real challenge is rarely the final layout. The challenge is helping complex teams align around a message that can survive leadership review, stakeholder pressure, and real-world consequences.
Upload your TOR, brief, or project document, describe the scope, and see how the estimator uncovers the hidden effort — the redesigns, the rewrites, the alignment work — that separates a rough brief from a polished deliverable.
I built the estimator because Bank teams often discover the real complexity too late. Upload your TOR or brief and get from complexity to a clear, proposal-ready estimate — scope and tiers, without a call.
Upload your TOR, brief, or source files — or describe the request. The estimator produces a professional price range and a proposal-ready email you can send immediately.
Required before generating an estimate and used to personalize the proposal.
Used only to personalize your estimate. Nothing is submitted unless you choose to send it.
Drag and drop files here
Files are processed to estimate scope and complexity
A single, ministerial-level event needed an identity credible to finance ministers, UN officials, and disaster-risk experts — one that could hold its own from a printed knowledge note to the event stage to a promotional t-shirt, without ever looking improvised.
Three distinct creative directions were developed to full application — Dialogue, Crane, and Globe. Each is a coherent system with its own palette and typography, extended across publications, digital, environmental, and merchandise so decision-makers could see exactly how the brand would live.
Each direction carried a clear idea — and was proven across the full deliverable suite before a single choice was made.
Every concept was extended into a working suite — publications, social, environmental, and merchandise — so the brand was judged on how it performs, not just how it looks.
Each direction paired a disciplined type system with its own palette — restrained enough for policy documents, distinct enough to own the room.
Ministers, experts, and delegates convened in Sendai on 9–10 October 2012 for the two-day dialogue — the brand system on stage, on screen, on signage, and on the delegates’ tote bags.
Event photography © GFDRR / World Bank Group. View the full album of 104 photos on Flickr ↗
Opportunity Bridge began as a self-initiated creative brief: design a mobile-first service that helps young people (roughly 18–29) turn the skills they already have into real employment — discovering realistic careers, accessing verified training, demonstrating their abilities, and connecting with credible entry-level opportunities. It answers a World Bank priority — job creation as a sustainable route out of poverty — by taking on the three barriers that stall young job seekers:
The six pieces below are the deliverables that brief called for — traced from research to a working prototype.
PDF Read the full creative brief ↗Each artifact is a self-contained page — open any of them, and use the EN/ES toggle in the top-right. Together they trace the project from research to a working prototype.
Selected work includes event branding, executive decks, donor communications, publications, and visual systems for World Bank Group teams.
A closer look at two institutional projects — a complete live-event brand system for the World Bank, and a concept UX aligned to a global priority.
Answer a few questions and you’ll receive a professionally formatted creative brief by email — and a copy comes straight to me, so we can move fast.
One minute. You’ll get the scope I’d recommend, the fixed fee, and an honest yes or no on your deadline.
